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Privacy Policy

Privacy Policy

Last Updated: January 2026

Welcome to ArtVest AI (operating as ‘Artsignal’). We provide AI-assisted analytics, valuations, and market intelligence services. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our Services.

1. Who We Are

ArtVest AI Ltd is a company registered in England and Wales. Under the UK GDPR and Data Protection Act 2018, our role depends on the type of data:

  • As a Processor: We process Customer Data (information you upload to our platform) on your behalf and according to your instructions .
  • As a Controller: We are the controller for the information we collect to manage your account, provide support, and for our own marketing purposes.

2. Information We Collect

We may collect and process the following categories of personal data :

  • Identity & Contact Data: Name, business email address, job title, and employer.
  • Technical & Usage Data: Login credentials, IP addresses, browser type, activity logs, and how you interact with our AI features .
  • Customer Data: Any personal data you or your Authorised Users submit to the Services.

3. How We Use Your Data

We process your information for the following purposes :

  • Service Delivery: Creating accounts, providing AI-driven analytics, and managing subscriptions .
  • Support: Responding to queries via your assigned customer success contact.
  • Security: Monitoring for fraudulent activity and ensuring platform integrity.
  • Improvement: Using de-identified, aggregated data to improve our machine-learning models and benchmarking .

4. Data Sharing and Subprocessors

We do not sell your data. However, we share information with trusted third-party providers necessary to run our Services:

  • Cloud Infrastructure: Hosting providers (e.g., AWS, GCP, or Azure).
  • AI Model Providers: Third-party AI platforms (e.g., OpenAI, Anthropic, or Google) that power our generative features.
  • Professional Advisers: Auditors, lawyers, or insurers as required for business operations.

5. International Transfers

Artsignal is based in the UK, but we may transfer data outside the UK or EEA (for example, to US-based AI model providers). We ensure these transfers comply with Data Protection Laws through safeguards such as Standard Contractual Clauses.

6. Data Security

We implement appropriate technical and organisational measures to protect your data, including :

  • Encryption of data in transit and at rest.
  • Strict access controls and authentication mechanisms.
  • Regular vulnerability assessments and security testing.

7. Data Retention

We retain your personal data for as long as your subscription is active. Upon termination, we will delete or return your data within 30 days of a written request, subject to any legal requirements to retain copies for audit or regulatory purposes .

8. Your Rights

Under UK Data Protection Laws, you have the right to:

  • Request access to or correction of your data.
  • Request the erasure of your personal information.
  • Object to or restrict the processing of your data.
  • Withdraw consent (where processing is based on consent).

If we are processing your data as a processor on behalf of your employer, please direct your request to them first.

9. Cookies

Our website uses cookies to enhance your experience, monitor site performance, and remember your preferences. You can manage your cookie settings through your browser at any time.

10. Contact Us

For questions regarding this policy or our privacy practices, please contact us: